About Us
Real Estate Guidance Built on Experience, Not Pressure
At 23 Real Estate, we help buyers and sellers across New Jersey, Delaware, and Pennsylvania navigate real estate decisions with clarity and confidence. Whether you’re buying your first home, selling a longtime residence, or planning your next move, our team provides expert guidance without pressure.
With over 20 years of real estate experience, we understand the process from every angle — pricing, negotiation, timing, and execution. Our approach is built on education, transparency, and strategy, ensuring our clients feel informed and supported at every step.
We believe great real estate representation starts with listening. You don’t need to have everything figured out to start the conversation — you just need honest answers and a team that puts your goals first.
Our Story
Built From Curiosity, Grown Through Trust
Real estate was never just a transaction for Jeffrey Pilla — it was an industry that sparked genuine curiosity.
What began as a desire to truly understand how real estate works — the numbers, the strategy, the risks, and the rewards — quickly became a passion. Jeffrey wanted to know why deals worked, how value was created, and whatseparated smart investments from costly mistakes.
That curiosity turned into action.
At first, he began helping friends and family — buying, selling, advising, and problem-solving. One conversation led to another. One successful deal led to the next. Trust grew, referrals followed, and what started as informal guidance naturally evolved into a full-scale career.
Over the years, that foundation expanded into hands-on experience across nearly every corner of real estate:
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Buying and selling residential homes
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Full renovations and property transformations
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Investment flips
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Residential and commercial transactions
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Wholesaling and strategic deal sourcing
Each project added depth, perspective, and respect for the responsibility that comes with guiding people through major financial decisions.
Most recently, that journey reached a milestone — completing our very first ground-up build. From raw land to finished home, it represented more than construction. It symbolized how far a genuine love for the industry, combined with hard work and integrity, can take you.
At its core, 23 Real Estate was built on relationships — not sales quotas. On learning before leading. And on the belief that people deserve honest guidance from someone who has truly walked the process, not just studied it.
This isn’t just our business.
It’s our story — and we’re honored every time we get to be part of yours.
